Building a holiday brand involves more than just creating a well-known trademark. They must also help invoke a feeling and lasting reminder of the holidays.
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As the Brexit transition period ends January 1, 2021, EU marks will cease to be enforceable in the UK. However, there are important things to know about existing registrations and pending EUTM applications to help ensure continued protection coverage in the UK.
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For 2021, the USPTO has decided to increase trademark filing fees. The fee changes may push filers to use the TEAS Plus system more.
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Recent opinion by Fifth Circuit provides clarification on likelihood of confusion analysis, a key analysis common to all trademark, service mark, and trade dress infringement claims.
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Find answers to your questions about what trademarks are, trademark use, protection, and enforcement. A trademark FAQ with links to more detailed information for learning about trademark rights.
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What are the steps in the trademark registration process? What does a trademark cost? Read for a discussion of the specific steps in obtaining a federal trademark registration and average costs, and the differences between trademarks and other forms of intellectual property.
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Worldwide trademark owners know that a mark in one jurisdiction may not be appropriate in another. However, a global pandemic can make trademark use of a worldwide slogan inappropriate. Learn how KFC is handling the situation.
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A 5-part series, on various aspects of trademark licensing, written by one of our attorneys, Brian Casper.
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The purchase of competitor marks in PPC advertising is common, and to win a case of trademark infringement is often difficult. In the Northern District of Texas, the judge gave guidance on elements to plead to win in such cases.
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With changes in public opinion at the core of the decision, the former Washington Redskins football team embarks on a rebrand.
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After a transfer of trademark rights, it is important to officially record the trademark assignment with the USPTO to provide public notice and secure those rights.
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When entering into a trademark license agreement, the parties should consider what will happen with remaining inventory at the end of the agreement term and include exit strategy provisions.
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In protecting a trademark, you are really protecting the goodwill that the trademark has come to be associated with. The goodwill is a value gained from consumers, it is the reason consumers seek out your products and not those of your competitors.
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Claims of naked licensing and trademark abandonment require proof the owner didn’t transfer the goodwill and that with any non-use there was also no intent for future use.
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After a long battle to gain registration of the Booking.com trademark, Booking.com wins in a Supreme Court decision finding that .com can make an otherwise generic term a source identifier.
Read MoreThis paper offers some general background and guidance for both prospective trademark licensors and licensees, along with some sample language that should be included in any comprehensive trademark license agreement.
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Although the restaurant has closed, owners of the IP rights in the Four Seasons brand name and social media accounts are intent on selling the rights, raising legal questions.
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As food delivery services seek to increase offerings without partnering with restaurants, some eateries claim trademark infringement from unauthorized use of their marks.
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Booking.com awaits Supreme Court ruling as the USPTO appeals previous decisions finding BOOKING.COM, though a combination of generic terms, can be protected through trademark registration.
Read MoreA trademark assignment is a document used to transfer rights in a trademark (i.e. logo, name, or symbol) to new owner, a creditor, or even as part of settlement of some other contractual negotiation. An assignment can either carry all the rights associated with a trademark or may be limited in some form or another.
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