Klemchuk

View Original

Canadian Olympic Committee Sues North Face for Trademark Infringement

The Canadian Olympic Committee has filed suit against the Canadian arm of the parent company of The North Face, alleging that the apparel giant is marketing a line of clothing that infringes the Olympic Committee’s trademarks and implies that The North Face is a sponsor of the 2014 Games, when in fact, it is not. The International Olympic Committee calls the tactic “ambush marketing”—practices used by companies in which they attempt to exploit the Olympic brands while avoiding the hefty cost of official sponsorship.

The dispute began when North Face unveiled a new line it called “the Villagewear Collection,” an alleged reference to the athlete’s village. The collection featured items such as jackets and bags that display the colors and flags of various countries, the words “Sochi” and “Olympics”, and also include country-specific adornments. For example, the Canadian-themed gear is red and white and features a Maple Leaf. Additionally, several pieces are adorned with “RU/14”—a reference, the lawsuit claims, to the 2014 Games in Russia. Other pieces have the number “2.7.14” and the marketing materials include descriptions such as “Men’s Sochi Full Zip Hoodie.”

The Canadian Olympic Committee apparently approached The North Face a number of times to demand a cessation to the marketing of the line. In response, The North Face rebranded the line as the “International Collection”, but took no further action.

The lawsuit claims that such practices mislead consumers into believing that The North Face is an official sponsor of the 2014 Olympics. A spokeswoman for The North Face, however, responds that The North Face makes no such claims:

“The North Face has been a long-standing supporter of the freeskiing movement but we are not an official sponsor of the Canadian Olympic Committee or Team Canada and never indicated we were,” Ann Krcik responded by email.

The lawsuit seeks a permanent injunction to stop The North Face’s marketing tactics, as well as damages. The case has been filed in the B.C. Supreme Court.

Sources: http://news.yahoo.com/canadian-olympic-committee-files-trademark-lawsuit-against-north-201311509.html http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadian-olympic-committee-files-trademark-lawsuit-against-north-face/article16711509/

For more information on this topic, please visit our trademark litigation service page.

Klemchuk LLP is an Intellectual Property (IP), Technology, Internet, and Business law firm located in Dallas, TX.  The firm offers comprehensive legal services including litigation and enforcement of all forms of IP as well as registration and licensing of patents, trademarks, trade dress, and copyrights.  The firm also provides a wide range of technology, Internet, e-commerce, and business services including business planning, formation, and financing, mergers and acquisitions, business litigation, data privacy, and domain name dispute resolution.  Additional information about the IP law firm and its IP law attorneys may be found at www.klemchuk.com.

Klemchuk LLP hosts Culture Counts, a blog devoted to the discussion of law firm culture and corporate core values with frequent topics about positive work environment, conscious capitalism, entrepreneurial management, positive workplace culture, workplace productivity, and corporate core values.